It's no secret that Americans love their podcasts. Everyone wants to tell their story, share their opinion and be heard. The podcast is a tool that has taken the everyday American and given them a voice like never before.

While I knew all of that, I was unaware how many people are getting set to launch their own show. A new study from Podcastle says 18% of Americans are going to start a podcast this year (2024). That is a HUGE number, you can't get 18% of Americans to agree on anything but with podcasting a lot of people seem to be on the same page.

What about Connecticut? That number is even more staggering. The same study shows that 33% of Nutmeggers will start a podcast in 2024. That number puts us in the Top 3 nationally.

Top States for New Podcasts in 2024:

North Dakota - 50%

Rhode Island - 43%

Tie Connecticut & Delaware - 33%


What is the number 1 reason people want to start a podcast? 33% of people say they want to start their own show to make money.

Other Study Findings:

  • Almost 1 in 5 Americans are starting a podcast this year
  • Over a third of Americans want to start a podcast to make money
  • 68% of the most popular podcasts follow an interview format
  • 70% of people say their top podcast ick is too many ads, followed by poor audio quality (49%)

Podcastle is a good tool for getting started, they provide advice on hardware, software and the do's and don't.

Infographic CT
Infographic CT

I hesitate to offer advice because I'd never want to point someone in the wrong direction but there is one thing that I know to be true. Making money off a podcast is really difficult so I would not embark on this if that is your only goal.

Do it because you love it, do it because it gives you a creative outlet, do it because it's a healthy hobby but don't do it for money alone. If your only reason for creating a show is to make money, you could easily find this to be a long and disappointing road.

I'm not trying to suggest that making money is impossible but it does not happen for everyone and according to this study there are already 3 million active podcasts globally.

Check out the Ethan, Lou & Large Dave Podcast on Apple and Spotify

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